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NUVIZ Launches In b8ta Stores

NUVIZ Launches In b8ta Stores

For those wanting to see what all of the HUD-hype is about in person, NUVIZ is now available and on display at select b8ta stores across the United States, a new retail concept designed to give consumers the ability to touch, feel, and play with innovative tech products.

b8ta, founded by software engineer Vibhu Norby alongside William Mintun and Phillip Raub, developed their one-of-a-kind business model aiming to provide better options to companies launching new products while wanting to maintain control over their brands. “The transactional nature of a company selling a product to a retailer and a retailer marking it up—without the manufacturer having any visibility or control of the marketing of their products at retail—doesn’t make sense in today’s world,” says Raub, b8ta’s CMO 

b8ta’s brick-and-mortar locations provide the perfect opportunity for consumers to get their hands on new tech gadgets and actually try them out before buying. And the kicker? b8ta doesn’t make money on the products it sells! The brands they feature keep 100 percent of the money on every sale, and b8ta simply charges for in-store space and services.

Products are shipped to b8ta and manufacturer representatives train the b8ta team—a highly knowledgeable staff that can describe the attributes of the products. “For brands, it’s a learning curve and an opportunity to understand if their products are priced properly and if the content on their displays is resonating with customers,” Raub explains. “We feel invested in making them successful by coming in and learning what’s working and what is not,” Raub explains.

As of today, NUVIZ is available in b8ta’s Santa Monica and Austin locations, and the San Francisco and Houston stores will be included in the coming weeks.

For more information on b8ta, visit

Sena And NUVIZ Join Forces

Sena And NUVIZ Join Forces

How does that saying go again? Two heads are better than one? Well, we think that saying rings true, and we’re excited to announce a joint partnership with Sena; the global leader in Bluetooth innovation for the motorsports, action sports, and outdoor sports lifestyles. The companies will collaborate on a joint product offering for the motorcycling community, which is expected to be available in early 2018.

“Teaming up with SENA as the market leader in Bluetooth communication systems for bikers and our expertise as the only makers of Head-Up Display technology for motorcycling is a powerful collaboration that brings together experience, resources and marketing horsepower for the benefit of all riders,” said Marcel Rogalla, CEO of NUVIZ. “We expect to introduce our innovative joint product development endeavor to a highly receptive motorcycling community in early 2018, and we look forward to continuing this relationship long term.”

The 20S Evo, one of several current offerings from Sena.

“It has been a pleasure to work side-by-side with the highly experienced team at NUVIZ on this project, and we look forward to the launch of this breakthrough new offering,” said Tae Kim, CEO of SENA. “Both companies are deeply committed to the safety and comfort of motorcyclists around the world, which is why I am confident that this collaboration will deliver an important and much needed new offering for our riders.”

The future of motorcycling is bright!


Sena Technologies, Inc. is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles — enabling real-time communication in the thick of the action. Sena offers its products worldwide through its global network of distributors, retailers and OEM partners. For information on Sena Technologies, Inc. and its products, please visit